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Color is the most overused tool in design. A useful test: convert your design to grayscale. Does the hierarchy still hold? If not, you're relying on…

An icon resembles what it represents (a photo of a dog represents dogs). A symbol has an arbitrary relation to its referent (the word "dog" doesn't lo…

The Gestalt principles describe how the visual system groups elements into perceived wholes. The key ones for design: Proximity: elements close toget…

A grid is a promise to the reader: things in similar places mean similar things. Break the grid only with intent. Every deviation is a signal — make…

Good typography is the typography you don't notice. The moment you think "oh, nice font" — something is wrong. The text has called attention to itsel…